‘Soulful and Kind’ is the name of the first track on Sadds self-titled EP; and it’s a theme that carries itself across the five songs.
The tracks are a delightful collection of 80s-inspired soul ballads; an intimate display that makes you feel as if you are sat in a smoky bar listening to the singer himself, rather than streaming his dense voice through your headphones. It’s through this sense of intimacy that allows Sadds to create his own unique little niche in the music industry, a rarity against the trend of pumping out catchy songs in the hopes of earning a quick buck.
His voice is the true gem of the collection; blending perfectly with the sparse production; simple synths and drums creating a rhythmic lullaby. Sadds’ vocals are raw; and, at times, imperfect. However, this only adds to the sense of authenticity that the EP creates; favouring true, raw vocals are opposed to filtered, auto-tuned tracks. It’s a choice that Sadds greatly benefits from – utilizing the vulnerability in his voice to compliment the unguarded lyrics: “And if I wanna be happy / Well the truth is darling / I’ll never be that way”. It’s this vulnerability that truly makes him a likeable artist, it feels as though he’s spilled his mind onto the page; writing his lyrics with blood as opposed to ink.
‘Sadds successfully synchronises meaningul lyrics with soul-infused tracks to create an emotionally charged EP, one you’ll definitely want to listen to again and again.’
Bringing 80s-vibe soul tracks into the modern era without losing the original charm of the genre isn’t an easy feat, but it’s one Sadds seems to excel at. Sadds injects a much-needed burst of soul and passion into the cold, hard age of music streaming. His voice is delightfully gravelly, complimenting his poignant lyrics: “I’ve lost track of my time / I’ve lost track of my mind.”
The EP would have probably benefited from the ‘Soulful and Kind’ remix being removed as the last track. It’s a rather jarring end to an otherwise short (the EP only totals 19 minutes), but enjoyable, musical journey. It’s also rather puzzling as to why anyone would want to listen to the trap-inspired remix as opposed to the soulful original.
For a first release, the Kent-based singer has certainly left his mark on an unutilized genre. He’s made a solid foundation for himself; certainly standing out as a young musician to keep an eye on. Not only sonically speaking, his song-writing ability is one that will only flourish as his skill is nourished, conjuring up images in the listener’s mind, and, more importantly, making them feel something, a skill that is rapidly depleting in the ever-changing music industry.
If you’re looking for a new addition to add to your lazy Sunday evening playlist then look no further. Sadd’s EP will give you a 19-minute burst of melochony; taking you on a journey of lost love, struggling self-esteem and out of reach wishes, but it’s one you’ll enjoy every second of.
Check out a snippet Sadds’ debut EP below, or, alternatively, listen to the entire EP on Spotify. Does Sadds inject a much needed boast of soul in music? Let us know what you think in the comments!
For more on pop music, check out my review of JST FRNDS’ smash hit.